TheAI-nativestadium

Front of house. Back of house. Every fan. One control plane.

Mercedes-Benz Stadium

A building that already runs on data

A roof that opens like a camera lens, inspired by the oculus of the Pantheon. Cashless since 2019. Checkout-free markets, facial-entry lanes and AI screening at the gates.

Every one of those systems produces a signal. Today most of them end on a dashboard, waiting for someone to notice. The AI-native stadium acts on them.

“Our mission has been clear: to build a venue that sets the global standard in architecture, technology, and fan experience.”

Rich McKay, CEO, AMB Sports & Entertainment

3M+
guests a year
50+
major events a year, plus 100 private events
544,516
fans across eight FIFA World Cup 2026 matches, semifinal included
585,000+
transactions in those eight matches, all cashless
2,000+
Wi-Fi access points across the building
4
checkout-free markets in the concourses

Across the industry

48%
of venues are not yet using any kind of AI
72%
name lowering operating costs as their top challenge, up from 56% in 2023

Sources: Mercedes-Benz Stadium Media Hub and Media Toolkit; Mercedes-Benz Stadium FIFA World Cup 2026 recap (22 Jul 2026); Stadium Tech Report × Verizon Business, Stadium Connectivity white paper (Nov 2025).

One fan, every AMBSE brand.

The same person holds Falcons seats, wears an Atlanta United scarf and buys a driver at PGA TOUR Superstore. Agents should know that is one person.

Atlanta Falcons, Atlanta United, Atlanta Drive GC, Mercedes-Benz Stadium and PGA TOUR Superstore

What AMBSE can build with Lyzr

The AI-Native Stadium Workbench

One screen to run the whole building on gameday.

This is the workbench from our demo. Operations, safety, guest services, fans and revenue each get their own desk. One assistant answers across all of them, and anything an agent proposes waits for a person to say yes.

AI-Native Stadium Workbench home screen: live event bar, Ravens at Falcons event, ask box and the Needs you now queue

1
Always knows where the event is
The top bar shows the countdown to kickoff, the longest gate wait, the weather and the roof, and how many people are in the building, all live.
2
One event at a time
Pick tonight’s event (a Falcons game, an Atlanta United match, a concert) and every screen and every agent focuses on it.
3
Ask in plain English
Type or speak a question about the gates, the lines, the trains or the suites. The Event Manager answers from live operations and calls in specialist agents when it needs them.
4
What needs a person, right now
Operations proposals, safety alerts, guest messages, suite requests and drafts land in one queue. Agents prepare the work, and a person approves it.
5
A desk for every team
Command Center, Safety Watch and Guest Issues for the stadium. Fan Concierge, Fan Profiles, Sponsors, Premium Sales and Suites & Catering for fans and revenue.
6
Every action on the record
Agents, traces, governance and an audit log: see what each agent did, why it did it, and who signed it off.

Agents propose. People decide.

Gameday operations

See the line before it forms. Fix it before anyone waits.

Problem: The building already produces the signals: gate scans, facial-entry lanes, screening, cashless and checkout-free sales, Wi-Fi. They land on separate dashboards, and someone still has to spot the problem, decide, and radio it in. By the time a line is visible, it has already formed.
With Lyzr: Agents read those signals together, predict where the pressure will build, and act: open lanes, move staff, restock stands, guide fans through the app. Routine fixes happen on their own, anything consequential waits for an ops lead, and every action is logged into the post-event report.

Simulated gamedayCaught early: 0Actions taken: 0

Agent activity

Ops ReportFull time +20
Post-event report drafted
Every issue, action and owner from today, ready before the director leaves the building.
Ready for review
Matchday CompanionT–6 min
Restroom lines building on the north 200 level
Nudged fans in nearby sections to shorter lines one level down.
Done automatically
Incident & ExceptionT–15 min
Spill reported by a fan text near Section 214
Opened a work order, dispatched the nearest crew and told the fan it is handled.
Done automatically
Concessions DemandT–28 min
A 100-level stand runs out of hot dogs before halftime
Raised prep quantities from item-level sales and booked a restock run with the concessions team.
Done automatically
Gameday LaborT–41 min
11 no-shows on the 300-level stand crews
Moved 7 staff from quiet stands and offered the 4 open shifts to the standby pool.
Approved by ops lead
Queue & FlowT–52 min
Gate 3 will back up in about 15 minutes
Opened two more screening lanes and steered nearby ticket holders to Gate 4 in the app.
Done automatically

Open Cowork, built for a leading firm in financial services

An end-to-end alternative to Claude Cowork and ChatGPT, built for your team.

Problem: General-purpose assistants know nothing about a firm's domain, its controls, or the tools each team lives in. Every department ends up pasting context in and copying results out.
With Lyzr: Open Cowork gives every function its own harness, tailored to its work. Ticketing, partnerships, stadium operations and finance each run their day-to-day in a workspace connected to the tools they already use, so the right data is in hand from the first prompt.

Connects to the tools your teams already run on

and hundreds more

Learn more

ABM Asset Generator

Pitch every prospective partner with assets made for them.

Problem: Every partnership pitch needs its own deck, one-pager and activation mock-ups, tailored to the brand across the stadium, the clubs and the marquee events on the calendar. Producing them by hand does not scale, and letting AI generate them freely risks off-template, hallucinated content going out under the AMBSE name.
With Lyzr: Start from the approved templates you already have. The generator personalizes each asset for its target brand while staying inside the template, so the partnerships team reaches more prospects, more professionally, without building every piece from scratch.

Use cases across the whole building

The same platform, from the gate to the suite to the ledger. Hover a card to see what it does.

Front of House

Queue & Flow
See the line before it forms, and stop it forming.
Gate scans, facial-entry lanes, screening and concession sales read together. Bottlenecks are predicted ahead of time and handled with lane openings, staff moves and fan redirection before anyone queues.
Concessions Demand
Item-level forecasts for every stand, every event.
Cashless and checkout-free sales already record what sells, where and when. Turn that into pars, prep quantities and mid-event restock tasks with the concessions team, so stands neither waste food nor run out.
Fan Service
Answers at midnight and in the hour before kickoff.
Bag policy, parking, accessibility, ticket transfers: resolved around the clock against live stadium systems, with a warm hand-off and a written summary when a person needs to step in.
Ticket & Entry Resolution
Fix the ticket, not just explain it.
A duplicate barcode, a failed transfer or a ticket that won't scan at the gate is corrected in the ticketing system in the same conversation, and confirmed back to the fan.

Back of House

Gameday Labor
One live staffing plan across every employer in the building.
Event staff come from the stadium, the concessions partner, security and cleaning contractors. Build one plan from forecast and history, catch no-shows as gates open and redeploy people while the event is live.
Incident & Exception
Every issue routed, nothing reconstructed the next morning.
Spills, outages and fan reports become work orders assigned against protocol. SLA risk is escalated, and the ops report is written before the director leaves the building.
Changeover Planning
Falcons on Sunday, United midweek, a concert in between.
NFL, MLS, concerts, college football and FIFA all share one building. Sequence field conversions, crews, vendors and deliveries across back-to-back events, and flag conflicts before they cost a day.
Facility & Maintenance
Look after the roof, the Halo board and the plant before they fail.
Inspections, work orders and building telemetry turned into a predictive plan for a venue with a moving roof, a 360° video board and a zero-waste certification to keep. Vendor SLAs tracked, recurring faults surfaced.

Fan Engagement

Matchday Companion
An app that knows where you are in the day.
Live gate guidance, shorter-line suggestions, seat upgrade offers and the fastest way out after the final whistle, per fan and per event, driven by the same signals the ops team sees.
Personalized Content
Every fan gets their own highlights, never a synthetic likeness.
Assistive · human approval required
Per-fan packages assembled from approved club footage, in the fan's language, staged for one-click human approval before anything goes out.
Loyalty & Rewards
Membership value all season, not just at renewal.
Rewards issued on thresholds across Falcons, Atlanta United and stadium events, next-tier progress always visible, and redemption handled end to end.
Community & Listening
Spot the parking complaint before it trends.
Assistive · drafts only
Grievances about parking, transit or entry flagged early to a named person with a drafted reply. Nothing posts on its own.

Partnerships, Revenue & Data

Partner Fulfillment
Every partner promise delivered, and proven.
Halo board spots, concourse signage, activations and digital deliverables tracked against evidence across every event, with at-risk obligations flagged before the renewal conversation.
Premium & Suites
No suite sits empty without someone knowing.
Inquiries qualified, proposals assembled with live inventory, renewal dates held and utilization drops flagged early, so the highest-value seats in the building are never run from a spreadsheet.
Season-Ticket Renewal
Renewals worked by agents, closed by people.
Personalized outreach to every account across email, SMS and the app, with a human call booked the moment a conversation turns consequential, and everything logged to the CRM.
Fan Identity & Revenue
One fan record across every AMBSE brand.
The same person across Falcons and Atlanta United ticketing, PGA TOUR Superstore, concerts and the app resolved into one record, and ticket, F&B, retail and partner revenue reconciled daily to the ledger.

One platform for all your needs

Scalable, configurable, and modular.

What Lyzr adds on top of hyperscalers and agent runtimes

Three capabilities you don't get from the runtime alone.

SuperFlow
Workflows that keep their state.
Build end-to-end workflows that maintain state and resume from the point of failure. Highly scalable and performant, built to manage your agent stack and your data pipelines.
Learn more
Architect
Whole apps, built in conversation.
Build apps and solve problems end to end by orchestrating agents, generating the front-end and back-end layers, and keeping everything in sync. All of it in a conversation.
Learn more
Open Controller
Harness and framework agnostic.
Create and scale agents from one place, on one infrastructure, whatever harness or framework they were built with. You focus on the business problem, not the plumbing.
Learn more

TheAI-nativestadium

A building that already runs on data

What AMBSE can build with Lyzr

One screen to run the whole building on gameday.

See the line before it forms. Fix it before anyone waits.

An end-to-end alternative to Claude Cowork and ChatGPT, built for your team.

Pitch every prospective partner with assets made for them.

Use cases across the whole building

Front of House

Queue & Flow

Concessions Demand

Fan Service

Ticket & Entry Resolution

Back of House

Gameday Labor

Incident & Exception

Changeover Planning

Facility & Maintenance

Fan Engagement

Matchday Companion

Personalized Content

Loyalty & Rewards

Community & Listening

Partnerships, Revenue & Data

Partner Fulfillment

Premium & Suites

Season-Ticket Renewal

Fan Identity & Revenue

One platform for all your needs

What Lyzr adds on top of hyperscalers and agent runtimes

SuperFlow

Architect

Open Controller